After stopping by Vx, home to the Secret Society of Vegans, and trying one of Ms. Cupcake‘s whoopie pies with strawberry filling, we knew we had to meet this special lady in person. On a Friday afternoon, we made our way to London’s Greenwich Market and did just that. We found Ms. Cupcake smiling behind a table of her colourful creations. We were delighted to discover she was as charming and as sweet as her cupcakes.
After having a chat with Ms. Cupcake, we got down to business and started evaluating our options. Choosing treats isn’t something we take lightly. We took a good, hard look at all of the beautiful cupcakes before making our choices. After a few minutes, we agreed on The Ambassador and Jaffa Cake. In the end, this wasn’t a hard choice because both cupcakes mimicked desserts we’d never had the pleasure of enjoying as vegans.
The Ambassador is essentially the cupcake version of a Ferrero Rocher. For anyone who doesn’t know what a Ferrero Rocher is, I will explain. They’re a chocolate ball with a roasted hazelnut in the center. The hazelnut is wrapped in a thin wafer shell that’s filled with hazelnut cream. The outer layer is milk chocolate, rolled in chopped hazelnuts. They’re very popular in North America and can also be found in Europe. Ms. Cupcake’s Ambassador did Ferrero Rocher justice. The chocolate cupcake base was infused with hazelnut. On top, there was a layer of homemade chocolate hazelnut spread, topped with nutty chocolate frosting covered in roasted hazelnut pieces. All the layers of hazelnut and chocolate combined to make a truly magical first bite that took me back to pre-vegan Christmas holidays and the memory of finding a box of Ferrero Rocher in my stocking.
Jaffa Cakes are a popular treat in the United Kingdom and Ireland. The small, round sponge cakes, topped with a layer of orange jelly and covered in chocolate, get their name from the sweet oranges that are grown in Jaffa, Israel. Ms. Cupcake used this common sweet as inspiration for these chocolate and orange cupcakes. We were pleasantly surprised to find the chocolate cupcake base was infused with orange and filled with tart orange marmalade. On top of the moist cake, there was sweet chocolate and orange buttercream frosting with a slice of candied orange. This was our favourite cupcake of the batch. This didn’t surprise Ms. Cupcake, the Jaffa Cake won her first place at Iron Cupcake London.
We were buying the cupcakes to go and enjoy in a nearby park. Ms. Cupcake was kind enough to offer us a box so they wouldn’t get squished. The box she gave us was big enough to hold four and just didn’t look right with two empty spaces. We were also swayed by the slight discount applied to bulk orders. The cupcakes were £2.00 GBP ($2.90 USD) each, or four for £7.50 GBP ($10.88 USD). We decided to choose two more cupcakes. We quickly agreed on the Triple Chocolate. Our fourth choice was a bit harder, we wanted to pick something fruity. The Lemon Drop came out as the winner due to John’s fondness for lemon desserts (he really misses lemon meringue pie!).
The Triple Chocolate was good, but not as good as our first two cupcakes. Perhaps we were reaching our maximum level of sugar tolerance at this point. The chocolaty cupcake had a chocolate base, with a layer of chocolate cream, topped with a generous amount of chocolate frosting. For garnish, there was a piece of a dark chocolate bar, and three of Humdinger’s Dairy Free White Chocolate Buttons. These buttons are really good and can be found at most health food stores and in the gluten free section of many Tesco supermarkets.
The Lemon Drop cupcake was totally different from the other Ms. Cupcake creations we tried. This one seemed much lighter. Infused with natural flavours and colourings, like all of Ms. Cupcakes goodies, they had a great citrus flavour. Lemon zest was baked into the base and a sweet lemon frosting was piled on top. The candied lemon piece was the final touch and left us completely wired from all the sugar, yet somehow wanting more of Ms. Cupcake.
We would have loved to try more of Ms. Cupcake’s treats, but four was plenty. Actually, it was too many. We had to lay off the sweet stuff for next few days. Ms. Cupcake is currently scheduled to be at the Greenwich Market every Thursday and Friday, check her website for updates.
If you’re a lover of vegan cupcakes and in London, you should also get in contact Sasha and Mitsu at To Happy Vegans. They sell vegan cupcakes and a variety of other vegan desserts.
Ms. Cupcake isn’t the only vegan-friendly vendor at the Greenwich Market. You can find lots of vegan stuff at Greenlands Health Food Shop (3A Greenwich Market).
From Greenlands Health Food Shop, we picked up Whizzers speckled eggs for £0.79 GBP ($1.15 USD), Booja-Booja hazelnut truffles for £1.35 GBP ($1.96 USD) and one of Clive’s Pies, the minty chickpea variety, for £2.49 GBP ($3.16 USD). All of these items were awesome, especially the speckled eggs which I have been missing for years.
We also saw a vegan raw food vendor, Sundia, selling a variety of yummy looking salads.
There was an Ethiopian Vegetarian Food vendor too. We didn’t look closely at their menu but vegetarian Ethiopian food tends to be suitable for vegans.
In addition to the vegan-friendly vendors and health food shop, you’ll find lots of neat stuff at Greenwich Market. The market is open Wednesday-Sunday, with different features each day. For details about what will be featured at the market, visit the Official Greenwich Market website.


















8 Comments »
Wow those vegan cupcakes look fantastic! All the vegan cupcakes I have had were too dense (like little blocks) and the frosting was too hard. Hers look flawless though.
How fun! What a great display of vegan cupcakes. That healthfoodstore looks awesome too!
Beautiful pictures, great info. for us budget vegan travelers!
I love Ms Cupcake, I try to get down to see her at the Tea Rooms on Brick Lane on the weekends. I love the Ferrero Rocher cupcake and the chocolate peanut butter one is to die for. She’s also a fellow Canadian, spreading Vegan love in London!
As a fellow vegan traveler and current Greenwich local, it’s a shame you didn’t make it to Greenwich market on the weekend when there are several other vegan food vendors. Greenwich Bean Time does wraps/salad boxes, there is a falafel stand and a fresh juice bar. There is also a stall that does vegan chocolate truffles (called Choki of Brockley) and a far better vegan cake stall on the weekend called Ruby Tuesday’s. If you think Ms Cupcake is good, I assure you it is nothing on Ruby’s cakes- I’ve even seen people line up and bring back their cake boxes to get 6 cupcakes each weekend!
And just to confirm, Ethiopian Vegetarian Food is totally vegan as well. They also trade at the Brick Lane markets on a Sunday as well as the Greenwich one over the weekend.
Greenlands have just moved the shop 14 in the markets (so just around the corner). The new store is split over two levels so there is much more room, but just as much variety.
Hey I was just wondering. Are the cupcakes bigger than youre usual cupcake size?
they look huge in the picture. So just wanted to know if they were or not.
thanks
Hello everyone,
I have found a new Vegan cupcake website. I have placed an order for 12 cupcakes and got them yesterday and they were WOWWWWWWWWWWWWWWWWWW out of this world. You have to try them.
Mandy x
Hi – can I have a name of a Vegan Website where I can order vegan cupcakes in London and ideally for delivery next day? Any suggestions?
@Mandy – please let me know what website you are refering to?
Ronak
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