Vegans are spoiled with options in the wonderful city of London, England. There are lots of restaurants, cafes, food stalls and health food stores offering up vegan grub. But London has something very special, something that can’t be found in any other city in the entire world: Vx, The Secret Society of Vegans store.
Secret Society of Vegan (SSOV) gear, including their cool shirts and hoodies, has been around since 2004. You may have seen the likes of Sarah Kramer, the infamous vegan cookbook author, sporting their cute tops featuring the masked SSOV mascot. In 2009, SSOV had a spot at London’s Camden Market. After outgrowing the space, they opened a larger store near Kings Cross in February 2010. At the new location, you can find vegan clothing, shoes, books, treats, condoms, vitamins and more.
Vx has a great selection of packaged goods, including cookies, jerky, chips, gummy bears, chocolate bars and truffles. Some of the products they stock are made by Kosher companies based out of the US. Despite these products being made so close to my home country, most were new to me.
The Vx fridge is stocked with cupcakes, whoopie pies and cakes by Ms. Cupcake. We tried the strawberry icing whoopie and were super impressed by the intense strawberry flavour packed into the icing. The taste reminded me of the marshmallow strawberry candies I used to eat as a sugar loving kid. After that, we had no other choice but to find Ms. Cupcake at the Greenwich market and eat as many of her delicious cupcakes as we could handle. All the details of this encounter will come in a later post.
They had some Luna Bars and Clif Bars too. Rudee, the owner, explained they could only get a few flavous in the UK, and the bars are also smaller than the ones you’ll find in North America. That’s too bad for the UK vegans, these are some of the best energy bars to eat on the go.
Here’s all the loot we bought. One SSOV shirt for me, two Dame Blanches, two Nutty Chews, strawberry string, Teeny Bits Striped Delites, Peta2 pin, Ms. Cupcake pin, SSOV stickers, SSOV postcards and SSOV MEMBERSHIP CARDS! Woot!
The Teeny Bits Striped Delites are by Paskesz, a Kosher company based out of the US. We were so excited to try them! We had three boxes of Paskesz cookies to choose from and I was so happy when John suggested these ones. The pink box and cute shape sucked me in. They were little bites of joy, which we ate like chips. They disappeared less than 24 hours after we opened the box.
We tried another sweet treat by Paskesz, Nutty Chews. These were little chocolate coated bars, four or five to each pack, filled with nuts and toffee that tasted just like the cheap kind people give kids for Halloween. You know, the toffee candies in the orange wrapper with the little ghost, pumpkin and cat design. Maybe the Canadian kids will remember. There’s lots of candy nostalgia at Vx!
I was really excited about the Dame Blanche cookies, another Kosher treat that just happens to be vegan. They’re built a lot like Wagon Wheels, another classic treat from my childhood, but are missing a layer of marshmallow. There’s another key difference here, Dame Blanches are hard like cookies, and Wagon Wheels are soft and fluffy inside. We didn’t get exactly the texture we were dreaming of. We liked them for what they were, agreeing the vanilla flavour was the best of the two.
Don’t miss Vx if you’re in London. After you stock up on treats and buy some cool clothing or patches, check out the downstairs lounge. There’s a long list of milkshakes, and hot beverages to choose from with flavours like marshmallow, English toffee, hazelnut and gingerbread. Pair this with their wifi and comfortable couches, and you’ve got a great way to kill a rainy afternoon in London.
73 Caledonian Road
Tel: 020 7833 2315.
Tuesday-Sunday 10:00 a.m. – 6.30 p.m.